473x385-HQ-Wk6-SM-LFWPercyandReedHouse of Holland’s collection for London Fashion Week this year was a commemoration to the 1989 backstreet disco scene. The AW13 collection, called ‘Nana Rave’ used retro, colourful prints with that urban, eclectic edge needed for lifestyles today.

P&R HoH Henry Holland

P&R HoH Finished look

“The look is inspired by the idea of coming home after a rave – messy texture with moisture to keep it fresh and modern” describes Adam.

P&R HoH Adam Reed

‘Step 1 – You want your hair to look like you’ve been out all night, so a soft texture with movement is exactly the finish you want to aim for. Start by washing your hair and rough drying it with your fingers and the powerful BaByliss Boutique Italian AC Dryer.

Step 2 – Part the hair where the parting naturally falls. Divide the hair into three sections ready for tonging.

Step 3 – Prep the hair with Percy & Reed It’s So Cool Heat Protect Styling Mist. Next using the BaByliss Boutique Loose Waves Tong on a high heat temperature setting, tong each one of the sections, wrapping all the hair around the barrel right to the end of the lengths, hold for 10 seconds and then let the hair drop. Repeat for the other two sections.

Step 4 – Spray Percy & Reed Reassuringly Firm Session Hold Hairspray over the hair and pull through hair using a soft bristle brush, to create a texturised look.

Step 5 – Work a tiny amount of Percy & Reed Quite Frankly Flawless Finishing Polish into your hands and finish by pressing onto the hair from root to tip – to give hair that tousled messy look. The key is to only use a small amount of product, as this modern and fresh look is all about the tool.’

Check out the entire Percy & Reed collection

P&R HoH Paul PercivalP&R HoH Finished look






P&R HoH catwalk

Images from Babyliss Pro UK



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