We heart Percy  Reed CM

Percy & Reed have fast become one of our favourite hair styling brands on HQHair, and this year at London Fashion Week they styled the hair for House Of Holland’s Spring/Summer 14 collection.

 

During London Fashion Week SS14 we collaborated with BaByliss PRO at the House of Holland Show to create a ‘Slick to Dry’ look for Holland’s ‘Homegirls’ collection.

The look was ultra groomed, yet soft and feminine rebel hair. It was sexy, with a more grown-up elegant feel than previous seasons.

 Model Line up

After drying the hair using the BaByliss PRO Volare Dryer, we used Quite Frankly Flawless Finishing Polish and Smooth Sealed and Sensational No Oil Oil Fine to create a slicked back narrow look at the roots.

Paul Prepping CM Adam Prepping CM (2)

Then to create the loose feminine waves we tonged the hair with BaByliss Boutique Soft Waves Tong, and brushed out and sprayed with Quite Wonderfully Wavy Texturising Spray for added texture.

Adam Prepping Model Line up CM

For added shine Spritz the hair with Eau My Goodness Shine & Fragrance Spray!

The look is strong and street, yet sophisticated and elegant.

Model Close up Two models

Images courtesy of BaByliss PRO at House of Holland SS14.

Find the entire Percy & Reed range here at HQhair

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