Guys, stop everything. Pause what you’re doing straight away because we have got some major news. HQhair now stock Benefit Cosmetics. Uh-huh, you heard us correctly, you can now buy Benefit’s quirky and totally gorgeous products right here on HQhair… And as you can probably guess, we are super excited! The gals at HQ have loved this cult brand since our mid-teens and we’re not going to lie, we’re still obsessed with every single product today. So, if you want to find out a little bit more about Benefit and hear all about our favourites from their collection, then you’ve come to the right place! Remember to check out the products for yourself right here.
How did Benefit Cosmetics get started?
Well, the brand actually has a really nice story behind it’s launch. After twin sisters, Jean and Jane Ford, landed their big break as models, they decided to invest their earnings into a business. The company was decided by the flip of a coin; ‘heads’ and they would open a deli, ‘tails’ and they would start a beauty company… And a beauty company it was! The Ford’s founded a tiny shop in San Francisco named The Face Place and focused on the development of problem-solving beauty products to help women resolve any beauty dilemmas that they may face. In 1990, the shop changed name to the well-known Benefit Cosmetics and the first counter was opened at US department store Henri Bendel in New York. From then, the brand has gone from strength to strength and is now available at all leading retailers – including HQhair, of course!
Despite its successes, the Ford twins are still heavily involved in the day-to-day running of Benefit and in fact, Jeane’s two daughters, Maggie and Annie, have since joined the business. Maintaining its legacy as a homegrown brand, Benefit Cosmetics still embraces it’s roots with its logo, products and posters all containing inspirations from San Francisco, the city in which it was founded. The brand’s motto is that “laughter is the best medicine” and this is definitely reflected in the creative packaging and fun product names!
Fun fact: Did you know that Benefit Cosmetics holds the Guinness World Record for the “most eyebrow waxes in eight hours by a team”!?
Five Benefit Products Every Gal Should Own
Surely you’ve heard the story of the exotic dancer who was in need of (ahem) nipple tint? Originally, this hero product was sold to exotic dancers who used the formula to stain their nipples pinker so that they’d be visible from the audience. Well, this sheer rose-tint can also be used on your lips and cheeks and is completely smudge-proof! This cult product is a favourite of many makeup artists and celebrities across the globe.
How to: Simply apply a few brush strokes of this uh-mazing product to the apples of your cheeks and quickly blend out with your finger tips. Repeat this process a couple of times for a more bright flush of colour on your lips.