HQhearts

Introducing: Benefit Cosmetics

Guys, stop everything. Pause what you’re doing straight away because we have got some major news. HQhair now stock Benefit Cosmetics. Uh-huh, you heard us correctly, you can now buy Benefit’s quirky and totally gorgeous products right here on HQhair… And as you can probably guess, we are super excited! The gals at HQ have loved this cult brand since our mid-teens and we’re not going to lie, we’re still obsessed with every single product today. So, if you want to find out a little bit more about Benefit and hear all about our favourites from their collection, then you’ve come to the right place! Remember to check out the products for yourself right here.

How did Benefit Cosmetics get started?

Well, the brand actually has a really nice story behind it’s launch. After twin sisters, Jean and Jane Ford, landed their big break as models, they decided to invest their earnings into a business. The company was decided by the flip of a coin; ‘heads’ and they would open a deli, ‘tails’ and they would start a beauty company… And a beauty company it was! The Ford’s founded a tiny shop in San Francisco named The Face Place and focused on the development of problem-solving beauty products to help women resolve any beauty dilemmas that they may face. In 1990, the shop changed name to the well-known Benefit Cosmetics and the first counter was opened at US department store Henri Bendel in New York. From then, the brand has gone from strength to strength and is now available at all leading retailers – including HQhair, of course!

Despite its successes, the Ford twins are still heavily involved in the day-to-day running of Benefit and in fact, Jeane’s two daughters, Maggie and Annie, have since joined the business. Maintaining its legacy as a homegrown brand, Benefit Cosmetics still embraces it’s roots with its logo, products and posters all containing inspirations from San Francisco, the city in which it was founded. The brand’s motto is that “laughter is the best medicine” and this is definitely reflected in the creative packaging and fun product names!

Fun fact: Did you know that Benefit Cosmetics holds the Guinness World Record for the “most eyebrow waxes in eight hours by a team”!?

Benefit They're Real Mascara

Five Benefit Products Every Gal Should Own

1. benetint 

Surely you’ve heard the story of the exotic dancer who was in need of (ahem) nipple tint? Originally, this hero product was sold to exotic dancers who used the formula to stain their nipples pinker so that they’d be visible from the audience. Well, this sheer rose-tint can also be used on your lips and cheeks and is completely smudge-proof! This cult product is a favourite of many makeup artists and celebrities across the globe.

How to: Simply apply a few brush strokes of this uh-mazing product to the apples of your cheeks and quickly blend out with your finger tips. Repeat this process a couple of times for a more bright flush of colour on your lips.

2. they’re real! lengthening mascara

This has been one of Benefit’s bestsellers for years now and we are certainly not surprised! This carbon-black formula will lengthen and curl your lashes within just one stroke. Don’t believe us? Well, this mascara has bagged multiple awards from the likes of Women’s Health, Allure and Vogue. Try it, and witness the dramatic length and volume for yourself.

How to: Hold the wand horizontally and start right at the base of your lash. Move the brush slightly from side-to-side before swiping the bristles through the length of your lashes, right to the tip. Layer the product as you wish for lashes that are beyond belief!

3. gimme brow volumizing eyebrow gel

This cult-favourite is perfect for gals with thin, sparse looking brows who are in need of a fuller-look or for those who have thick brows which in need of a bit of taming! This gel contains mircofibers that will attach to your eyebrow hairs and cause them to appear fuller, with added definition. This water-resistant, super long-wearing formula will ensure that your brows are always looking on fleek.

How to: Lightly brush through your brows with short strokes to define the brow and add volume. Comb through with this specifically-designed wand and build product until your eyebrows are exactly how you would like them!

4. hoola

This bronzer has been around for a long time, but that does not at all mean that it has become outdated! This award-winning, shimmer and shine-free product is perfect for helping you achieve a natural, skin-kissed finish. What’s more, the densely-packed, yet super soft brush that comes with the bronzer is perfect for contouring.

How to: Simply pick up the product with the accompanying brush and tap off any excess, before sweeping the bronzer across your cheekbones to create a chiselled appearance. Add to your forehead and jawline for a cute, contoured look!

5. the POREfessional face primer

Minimise the appearance of pores and imperfections with this silky and light-weight balm. The translucent formula contains Vitamin E and will leave you with super smooth skin, making sure that your skin is prepped and primed, ready for a layer of makeup! Even better, this product will help your foundation to stay in place and will increase the longevity of your makeup.

How to: Apply a thin layer of the balm to clean and cleansed skin. Apply to your problem areas before dabbing the formula into your skin and spreading the product to the remainder of your face. For a photoshopped finish, use just a little bit over your makeup!

What’s your favourite Benefit product? Tweet us and let us know over on our Twitter!



Bethany

Bethany

#SocialAndSassy

I’ve obsessed over all things beauty for as long as I can remember! Since my early teens, I’ve constantly experimented with my makeup, hair and nails. Nowadays, I usually settle for a statement eye and a soft, nude lip. I also love social media, so if you see a tweet or a post by HQhair, then I’ll most probably be the face behind it! If I’m not playing around with the latest beauty product or checking out what’s happening over on Twitter, then I’ll be on a city break with my friends, sipping on a Blue Lagoon.


Beth is currently loving...