New To HQhair | MDMflow

We promised to bring you the freshest, coolest and most vibrant brands on the market, and today we are not going to disappoint! We are so excited to announce that HQhair have just launched Brit born cosmetics brand MDMflow!

MDMflow Lipsticks HQhair

Who Are MDMflow?

MDMflow is a British born cosmetics brand and the brain child of London girl Florence Adepoju, a.k.a ‘flow’. After getting a job on a makeup counter, Florence quickly realised that her original plan to study Pharmacy just wasn’t going to cut it for her, and she applied to the London College of Fashion to study Cosmetic Science instead.

The idea of MDMflow first came about while she was writing her dissertation. She quickly realised that there was nothing in the cosmetics market that really targeted her needs, and so MDMflow went from being a passionate dream to being absolutely necessary. Science plays a huge role in the creation of MDMflow products, and Florence says it’s all down to the Chemistry, science really is at the core of the brand.

Inspired by late 90’s to early 00’s hip-hop glamour, Flo says that strong, beautiful, powerful women such as Beyonce, J-Lo and Lil’ Kim are big players in the inspiration behind MDMflow. It’s almost like she’s bottled their attitude and style to dispense into each and every product she creates. It’s a vital ingredient. With a name like MDMflow (which stands for Madam Flow… FYI) we would expect nothing less!

MDMflow Lipsticks HQhair

MDMflow : The Collection

MDMflow Semi Matte Lipstick

These show stopping lipsticks add sumptuous colour to your pout with their creamy, long-wearing formula. With bright shades like Von Dutch and Panther, and bold colours like Vamp, you can’t go wrong with one of these. We’re totally in love with their packaging too!

MDMflow Liquid Matte Lipstick

This stay all day liquid lipstick is an absolute essential in our make-up bags. The soft wand make application super easy and allows for full coverage for a smooth, velvet matte finish! Including bright pops of pink and red from shades such as Power and 1994, and subtle nudes from shades such as Retro and Billionaire, there is a colour for every occasion.

Which shade from the MDMflow range are you desperate to try out?




I’ve always loved anything artistic and creative, and experimenting with makeup is no exception! Bold and bright lip colours are my vice. When I’m not trying out new make-up products, you can usually find me scrolling through Instagram, laughing at the latest snapchat filter, or catching up with friends over a few cocktails. Long Island Iced Tea is my staple.

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