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Escentric Molecules

Perfume has always been about getting noticed. Now, perfumes have been turned on their head. For the first time in fragrance history, a major fragrance line is launched as homage to a single scent ingredient, or an aroma chemical. The proposition is this: two scents launched simultaneously both containing a single scent ingredient - an aroma chemical. As simple as it sounds, this has never been done before. As their names suggest, Escentric 01 and Molecule 01 are the first in a series of congruent fragrances. The revolution starts here....