Joico

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Joico place healthy hair at the core of their brand. They believe that healthy hair means beautiful hair and therefore you can be assured that every Joicio product will nourish your locks and help to keep it strong and healthy. Teat your hair to professional quality haircare with Joico and their range of shampoos, conditioners, treatments and styling products. Discover the whole Joico collection right here on HQhair.com. 

About Joico 

Founded on the belief that healthy hair is beautiful hair, Joico aim to provide women all over the world with the haircare that they need to keep their locks in ultimate condition. With this in mind, Joico formulate their products with healthy hair in mind. All of their innovations feature a mix of ingredients that help hair to stay at its strongest and shiniest state. 

Joico Endure Violet Shampoo

Specifically formulated for blonde, highlighted and bleached hair, the Joico Endure Violet Shampoo works to remove all unwanted brassy and yellow tones from hair with the use of a high level of violet dye. As well as toning hair, this multi-purpose shampoo will also cleanse your hair of any excess dirt, oil and residue, leaving your hair feeling completely revitalised and refreshed. The shampoo's potent ingredients will ensure that your hair feels healthier and stronger than ever before. 

How To Use Joico Endure Violet Shampoo 

Step 1: Rinse your hair until your hair is completely wet. 

Step 2: Apply the Joico Endure Violet Shampoo, making sure to cover all parts of your hair. 

Step 3: Work the product into a lather and massage into your locks, leaving it to absorb for 3 minutes. 

Step 4: Wash the shampoo out of your hair, making sure that your hair is fully clear of all product. 

Step 5: Repeat the above steps once a week to maintain your ideal hair colour.

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Joico Defy Damage Protective Conditioner 250ml

Joico Defy Damage Protective Conditioner 250ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £18.00
£15.30
Joico Defy Damage Protective Shampoo 300ml

Joico Defy Damage Protective Shampoo 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £17.50
£14.88
Joico Defy Damage Protective Masque 150ml

Joico Defy Damage Protective Masque 150ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £19.50
£16.58
Joico Defy Damage Protective Shield 100ml

Joico Defy Damage Protective Shield 100ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £19.50
£16.58
Joico Daily Care Treatment Shampoo 300ml

Joico Daily Care Treatment Shampoo 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £14.10
£11.99
Joico K-Pak Colour Therapy Shampoo 300ml

Joico K-Pak Colour Therapy Shampoo 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £15.20
£12.92
Joico Blonde Life Brightening Shampoo to Nourish and Illuminate 300ml

Joico Blonde Life Brightening Shampoo to Nourish and Illuminate 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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5.0 1
RRP: £16.30
£13.86
Joico K-Pak Color Therapy Bundle (Worth £47.15)

Joico K-Pak Color Therapy Bundle (Worth £47.15)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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£37.72
Joico Blonde Life Brightening Conditioner for Illuminating Hydration and Softness 250ml

Joico Blonde Life Brightening Conditioner for Illuminating Hydration and Softness 250ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £17.35
£14.75
Joico K-Pak Clarifying Shampoo (300ml)

Joico K-Pak Clarifying Shampoo (300ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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5.0 1
RRP: £15.20
£12.92
Joico K-Pak Deep Penetrating Reconstructor 150ml

Joico K-Pak Deep Penetrating Reconstructor 150ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £16.75
£14.24
Joico K-Pak Colour Therapy Conditioner 300ml

Joico K-Pak Colour Therapy Conditioner 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £16.25
£13.81
Joico JoiWhip (6% VOC) 300ml

Joico JoiWhip (6% VOC) 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £13.10
£11.14
Joico Moisture Recovery Conditioner 300ml

Joico Moisture Recovery Conditioner 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £15.20
£12.92
Joico Hair Shake Liquid-to-Powder Finishing Texturizer (150ml)

Joico Hair Shake Liquid-to-Powder Finishing Texturizer (150ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £17.30
£14.71
Joico Structure Glamtex Backcomb Effect Spray 150ml

Joico Structure Glamtex Backcomb Effect Spray 150ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £16.90
£14.37
Joico Body Luxe Conditioner 300ml

Joico Body Luxe Conditioner 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £15.20
£12.92
Joico Moisture Recovery Leave-In Moisturiser 300ml

Joico Moisture Recovery Leave-In Moisturiser 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £12.05
£10.24
Joico Color Intensity Color Butter Color Depositing Treatment - Purple 177ml

Joico Color Intensity Color Butter Color Depositing Treatment - Purple 177ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £15.70
£13.35
Joico Curl Cleansing Sulphate-Free Shampoo for Bouncy, Healthy Curls (300ml)

Joico Curl Cleansing Sulphate-Free Shampoo for Bouncy, Healthy Curls (300ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £14.10
£11.99
Joico Ironclad Thermal Protectant Spray (233ml)

Joico Ironclad Thermal Protectant Spray (233ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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5.0 2
RRP: £13.10
£11.14
Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine and Protect Spray 50ml

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine and Protect Spray 50ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £5.10
£4.34
Joico K-Pak RevitaLuxe (150ml)

Joico K-Pak RevitaLuxe (150ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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5.0 1
RRP: £18.35
£15.60
Joico Color Intensity Color Butter Color Depositing Treatment - Pink 177ml

Joico Color Intensity Color Butter Color Depositing Treatment - Pink 177ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £15.70
£13.35
Joico Curl Controlling Anti-Frizz Styler for Pliable Curls (100ml)

Joico Curl Controlling Anti-Frizz Styler for Pliable Curls (100ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £14.10
£11.99
Joico Body Luxe Shampoo 300ml

Joico Body Luxe Shampoo 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £14.10
£11.99
Joico Moisture Recovery Bundle (Worth £44.51)

Joico Moisture Recovery Bundle (Worth £44.51)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

Save 15% PLUS receive a FREE Paul Mitchell Leopard Print Bag when you spend £30 or more on Paul Mitchell.

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£35.61
Joico Color Intensity Color Butter Color Depositing Treatment - Green 177ml

Joico Color Intensity Color Butter Color Depositing Treatment - Green 177ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £15.70
£13.35
Joico Style Reform (100ml)

Joico Style Reform (100ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £13.10
£11.14
Joico K-Pak Intense Hydrator 250ml

Joico K-Pak Intense Hydrator 250ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £17.30
£14.71
Joico Colour Endure Shampoo (300ml)

Joico Colour Endure Shampoo (300ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £14.10
£11.99
Joico Defy Damage Protective Masque 50ml

Joico Defy Damage Protective Masque 50ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £7.00
£5.95
Joico K-Pak Conditioner 300ml

Joico K-Pak Conditioner 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £16.25
£13.81
Joico K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment 500ml (Worth £62.32)

Joico K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment 500ml (Worth £62.32)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £29.35
£24.95
Joico K-Pak Colour Therapy Restorative Styling Oil 100ml

Joico K-Pak Colour Therapy Restorative Styling Oil 100ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £18.35
£15.60
Joico Moisture Recovery Shampoo 300ml

Joico Moisture Recovery Shampoo 300ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £14.11
£11.99
Joico Curl Co+Wash Whipped Cleansing Conditioner for Curly Hair (245ml)

Joico Curl Co+Wash Whipped Cleansing Conditioner for Curly Hair (245ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £16.75
£14.24
Joico Colour Endure Conditioner (300ml)

Joico Colour Endure Conditioner (300ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £15.20
£12.92
Joico Structure Smoothshock Nourishing Foaming Oil 150ml

Joico Structure Smoothshock Nourishing Foaming Oil 150ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £16.90
£14.37
Joico Color Intensity Color Butter Color Depositing Treatment - Red 177ml

Joico Color Intensity Color Butter Color Depositing Treatment - Red 177ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £15.70
£13.35
Joico Instatint Violet Opal Temporary Color Shimmer Spray 50ml

Joico Instatint Violet Opal Temporary Color Shimmer Spray 50ml

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £5.05
£4.29
Joico Curl Refreshed Reanimating Mist to Revive Lifeless Curls (150ml)

Joico Curl Refreshed Reanimating Mist to Revive Lifeless Curls (150ml)

Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift)
Joico Curl Cleansing Sulfate Free Shampoo 50ml (Free Gift) Worth £3.15

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RRP: £14.10
£11.99

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