label.m Brightening Blonde Shampoo gently cleanses away impurities, whilst neutralising brassy tones and preventing dryness. Formulated with five exclusive botanical ingredients, the shampoo contains starfruit, white pineapple, mamaki tea, hops and custard apple, which work together to reduce brassiness, enhance tonal reflection, protect against colour oxidation and leave your hair feeling stronger, softer and smoother. Meanwhile, the Enviroshield Complex extends the life of your colour from the first use, whilst protecting against frizz, humidity and UV rays. - L.M.

Directions for Use:

• Apply to wet hair and massage into a lather
• Rinse thoroughly
• Follow with label.m Brightening Blonde Conditioner