Designed specifically to look after chemically treated coloured hair that feels dry, Pureology Hydrate Colour Care Shampoo is sulphate free and 100% vegan and has been formulated to protect and cleanse all coloured shades without stripping them of moisture.

With its aromatherapy blend of soothing Ylang Ylang, Patchouli and Bergamot this nourishing and concentrated shampoo eliminates impurities with a gentle wash that foams into a rich lather imparting much-needed hydration to coloured hair and giving it all its essential nutrients. Using high-tech Advanced Hydrating Micro-Emulsion Technology, its infused with Wheat, Soy and Oat Proteins to strengthen, moisturise and enhance shine, and Jojoba, Sage and Green Tea to nourish, thicken and condition. Rich in Catechins, Minerals and Oils, the shampoo strengthens roots, supports healthy hair growth and defends against dryness. Proteins protect against environmental factors that strip away moisture and Minerals protect the hair follicles helping to rescue damaged hair and revitalise locks. Further enriched with Pureology’s antioxidant-rich Anti Fade Complex, coloured hair is safeguarded against environmental factors that can cause shades to dull.

Due to its powerful formula, only a tiny amount needs to be applied to wet hair before lathering in and rinsing thoroughly.