Fresher than new, these are the hot af new beauty products that have just dropped on HQhair. Your beauty stash will thank us, but your bank account probs won’t be so pleased…

New Beauty Products

  • L’Oreal Pro Fiber Haircare Range
  • Ardell Faux Mink Lashes
  • So Eco Makeup Brushes
  • Illamasqua Concealer Pen
  • Nyx Professional Makeup Shimmer Down Pigments

L’Oreal Pro Fiber Haircare Range

Starting in the salon, this haircare range has been developed to complement the bespoke hair routine developed by your hairdresser in store. Based around Aptyl 100 technology, every single one of these products is perf’ for adding a lil bit of added TLC to your hair based on your specific needs.

Personalised haircare? We’re so down.

Ardell Faux Mink False Lashes

Go-to false lashes brand Ardell have recently released faux mink false lashes. These false lashes come in both demi wispies and 811, a flared exaggerated sexy lash, and are created without using any mink fur – because beauty should be guilt free.

We love these lashes as they’re luxurious and lightweight, yet at £7.99 totally affordable. We want them both.

So Eco Makeup Brushes

When a makeup brand introduces themselves and you just have to hear more. So Eco are eco friendly, cruelty-free makeup brushes with an emphasis on components being 100% responsibly and ethically sourced. Not only that, but they are incredible quality and will give you that perf’ cut crease blend you’ve been after since insta-stalking Holly Boon years back.

With every kinda brush and makeup sponge you could possibly need, we’re slowly building up our collection to use with all our other new beauty products.

Illamasqua Concealer Pen


MUAs rave about Skin Base, Illamasqua‘s bestselling buildable foundation, so when we heard there was gonna be a new product to add to the mix we knew we’d need to add-to-bag asap. We’re all for this concealer as blends out easily and it’s incredibly longlasting, meaning there’s no chance of your cover up smudging down your face come hometime.

Available in seven shades, this new beauty product is one you’re gonna wish had existed sooner.

NYX Professional Shimmer Down Pigments

As we stalk all the Coachella street style (we have to go next year), we’re realising that we definitely need to add more glitter to our makeup this summer. Thankfully, the baes at NYX Professional Cosmetics have everything we’re gonna need for our sassy summer needs.

These finely milled pigments are incredibly versatile: use the white shade as in inner corner highlight or use a coppery shade on top of brown nude lips to add a subtle sheen. Show us how you use yours on insta @hqhair!

Found your newest obsession? Duh.

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Writer and expert

When in doubt: add glitter. I'm obsessed with shimmer eyeshadows and always layer up my highlighter.