The founder of Vita Liberata, Alyson Hogg works hard to bring you a tan that doesn't let you down.
“The majority of tanning solutions on the market today are not without their downfalls: often the formulas smell, leave streaks, dry out the skin and leave users looking orange! We wanted to address these issues and once and for all change the public’s expectations and presumptions towards self-tanning. We wanted to create a tanning experience that was actually pleasant, and for once gave natural looking results that were kind to the skin. I ultimately believe there are two essential elements involved in achieving this: revolutionary skin chemistry, and a woman’s touch! It takes the combination of a great chemist and someone who uses and cares passionately about the end product.”