Perfect for damaged to very damaged hair, L'Oreal Professionnel New Absolute Repair Primer Repair is an essential product for instant and long-lasting reconstruction.

Like skin, hair is made of different layers, that can suffer from lipid-deficiency. Loss of lipids are caused by chemicals, heat styling and external aggressors including sun, salt and chlorinated water. Lipid-deficient means hair may break easily, styling will become difficult, coloured hair will fade and textured hair will lose its bounce.

So What is Lipidium?
Lipidium is made up of Latic Acid that helps with cortex reconstruction, Phyto-Keratin and Ceramides that works to structure hair and Lipids that form a barrier film on hair to lock in actives and essential nutrients, which coats hair against new aggressors.

This technological breakthrough treatment contains the most reconstructing ingredients to replenish all hair zones and create an insulating barrier to lock in essential nutrients to restore healthy tresses. -SA

Directions of use:

• Apply to shampooed hair
• Leave for 5 minutes and apply masque