Urban Decay Eyeshadow Primer Potion Original keeps your eyeshadow in place and crease-free for up to 24 hours. Easy to apply with the squeezy tube, it will keep your eyes looking fabulous from morning until night. - L.M.
Directions of Use:
Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.
You will receive an email to confirm when your item has been sent.
You can also check the status of your order and individual items by accessing My Account details and following the prompts.
Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.
It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.
Please see our returns policy.
Write a review to be in with a chance of winning a £100 voucher
Totally recommend Urban Decay Eyeshadow Primer Potion! I tried a few eyeshadow primers but none of them can beat urban decay primer potion! My eyelids are really oily and even if I wore an eyeshadow primer the eyeshadow's still creased on me. This is the first and only product that does the job. Even after dancing all night my eye make up looks flawless!!!! If you don't have it pick it up! One of my holy grails
Urban Decay Eyeshadow Primer Potion is an excellent eyeshadow primer!!!
I have very oily eyelids and this simply does the job. No creasing all day long, colors are more intense and eyeshadow stays put . No primer has ever worked for me before. I don't know what took me so long to try this one out. Worth every penny...
Great primer! Very smooth, you need just a small amount of it. The amount in the tube is pretty good, lasts for a long time. The eyeshadows with this primer are extremely better, and keeps for more than 8 hours.
It's so good to use,after use this primer potion my eyeshadow is more shine and can keep all days.I will always use this product forever. I love it!
I waited very long time to buy urban dekay naked pallate ! And the minute I so this product on hqhair I didn't think twice and bought it with the primer! GREAT !!!! Love it so much !!! Thank u hqhair and ud!
After using makeup look more abiding
My favourite eyeshadow base. I have quite grease eyelids, but with this base everything stays on place until I remove it - which usually is more than 12 hours. It's great, not too heavy on the lids, it's just perfect. Worths every penny :)
Great eye shadow primer! I love the new packaging
Bought the full size version after finishing the mini one in my naked palette. It really makes my eyeshadow pop and prevents creasing for at least 10-12 hours. Amazing product and will definitely repurchase!
Overall Im satisfied with the purchase, the primer enhances the color of the shadow and shadows stay in place for the whole day. I would recommend to a friend.
Useful, eye makeup will not get dirty
perfect for any night out. the eyeshadow doesn't move its place all night! more than i could expect!
Very nice primer, keeps my eyeshadow in place very long time. But it have also one little problem - dries my skin slightly.
Es sin duda la mejor prebase que he tenido...me aguantan las sombras perfectas todo el día..tanto sin son en polvo como si son en crema...Además tiene una textura muy agradable, se desliza con facilidad en el parpado..Anteriormente había comprado la misma pero en el tono Eden, y aquella no me gustó tanto, la compré porque por el color ayudaba a la vez a unificar el tono del parpado, pero es más seca a la hora de difuminarla, a veces me marcaba pielecillas..y con ella si me aparecían pliegues a las horas...asi que me quedo con esta, que volveré a comprar sin duda cuando se acabe, aunque creo que para eso falta mucho, pues sus 11ml dan para mucho, ya que se usa muy poca cantidad cada vez.
This is one of my holy grail products. I first tried Urban Decay Primer Potion a few years back when it came in this pretty, esthetically pleasing genie bottle. Now the genie bottle looked really cute, but the problem was that when the product came to an end you couldn't get all of it out. I was still using it and I kept on repurchasing it because it was that good that I was willing to overlook that one flaw. When they repackaged it I was thrilled. Now it's even better because it comes in a squeeze tube and you can control how much product comes out plus you don't waste any of it. I have oily eyelids and if I don't use a primer the eyeshadows don't show up as vibrant, they fade and crease on me quite quickly as well. So this primer is a lifesaver for me. The primer itself is sheer beigey color when you first squeeze it out of the tube but when you apply it to the eyelid it's not really visible. You don't need much of it just a tiny dot for both eyes. The texture of it is very smooth but not oily in anyway. The application is effortless and smooth. When it dries it's not sticky at all and it gives you this silky smooth matte base to work with. You can also easily apply and blend the eyeshadows. Yes it's a little pricey but because it does just exactly what it promises I'm willing to pay for it rather than to keep experimenting and buying new drugstore primers, hoping that they'll work – they never do. So If you have oily eyelids, your eye makeup tends to crease on you and you want to prolong the longevity of you eye makeup then this product is definitely for you.
The best eyeshadow primer I have ever used! Great service too!
Urban Decay Eye shadow Primer Potion Original is the best eye shadow primer I have ever used, sticks all the shadows for the whole day even after dancing the whole night the eye shadows won't move or crease. Highly recommend.
The colours look great and stay exactly as you put them until you want to take it off. I once tried letting it stay to see when it will start to fade and after 16 hours it still looked great!
Excellent Urban Decay Eyeshadow Primer Potion Original, stays for hours. Highly recommend.
I cannot think of using any eyeshadow without the Urban Decay Eyeshadow Primer Potion Original. It stays well put over the day and my eyeshadow doesn't smudge or fade.
Great primer. all shadows just stick !
I was sceptical as to how this Urban Decay Eyeshadow Primer Potion Original would help the creasing. But I didn't regret this purchase for one second. Not only does it hold my shadows all day, it also helps my eyeliners stay in place. Great product and worth every penny!
I bought this full size Primer Potion after receiving a mini one with my Naked 2 palette and loving it! It is an essential item in my make up collection. Even if you don't wear eyeshadow, this stops your eye lids from getting oily. If you do wear eyeshadow however, this is a must have for ensuring your eyeshadow stays put all day long!
Have seen many eyeshadow primers but none of them work quite like this urban decay one! I have been using this product for many years now, but the bottle I loved with the applicator. The product works wonders!! If u haven't tried it, buy one today!!
If you have oily lids and you wear eye makeup you NEED this one, just as simple as that! I have very oily lids and without a primer eyeshadows and eyeliners smudge and crease and fade on me like crazy, no matter what they say about being waterproof or long lasting. This primer and the Too faced shadow insurance are the only primers that do the trick for me, keeping my make up on for almost the entire day. AMAZING!
Very smooth and achieves it's claim. Great under both the Urban Decay eyeshadows as well as other brands. My eye makeup lasts all day now.
The UD Primer Potion really works well, the eyeshadows stay on the eyelid throughout the day.
Perfect Urban Decay Eyeshadow Primer Potion Original.
Love this primer very much. It is the best eyeshadow primer I have ever used. Eyeshadows last very long with it and don't crease. I recommend this primer all my friends like the best one!
Quite brilliant my eye shadow and liner stayed in place all day and looked more vibrant. The only problem with it is that my daughters keep borrowing it and I can never find it when I want it!
Keeps even the cheapest of eyeshadow on all day. Very pleased
This Urban Decay Eyeshadow Primer Potion Original is a fabulous primer, easy to apply, perfect base colour and really holds the eyeshadow in place for hours and hours!
good product ! the eye shadow and eyelight will perform well after use it. I love it.
The original Primer potion is the best eyeshadowbase in the Whole world!it makes your eyeshadow Stay Perfect and make the colours Pop!i absolutely Adore this Stuff!
My dream product, I love it so much!!!
A good product, my eye shadows stay on all day, but I do like too faced better, because the urban decay dries to quick for me. But when you want a primer that hold your product for a whole day, then its perfect for you
This Urban Decay Eyeshadow Primer Potion Original is a great base for eye shadow and works well with all shades including metallic shades! Love it.
This wonderful product Urban Decay Primer Potion is a fluid product very light, with a color and consistency very similar to a concealer or highlighter, but it does not add any fat to the eyelid, it is fixed and dry instantly and makes shadows remain fixed and immovable during the hours it takes. I recommend to all.
Urban Decay's Eyeshadow Primer Potion is a must have. It's amazing!
I don't usually write reviews but I was really impressed with this Urban Decay Eyeshadow Primer Potion, I felt the need to share my thoughts. I wanted to buy this primer for a long time but the price had always put me off. Well honestly it's worth the money. I used it for the first time last night and it made my eyeshadow and eyeliner stayed perfect all night. I then had a go using it again today and decided to do a little test of dragging my fingers (Pretty heavily) down my eye lids to see if I could smudge the eyeshadow and liquid eye liner... both didn't budge a bit! I was so surprised. I wear liquid eye liner daily and that usually smudges really easily, I couldn't believe it stayed in tact. So yes, bottom line if you've put off buying this don't anymore, it's well worth the money.
This is one of those rare products that actually does what it claims to and does it perfectly. This Urban Decay Eyeshadow Primer Potion Original beats any other that I have tried, high end or drug store. It keeps the shadow from creasing and fading. It just keeps going and going.
Urban Decay Eyeshadow Primer Potion Original is simply the best - will buy again and again!
I love this primer! It keeps my eyeshadow in place all day with no creasing even though I have oily lids. Even on hot summer days everything stays put until I take it off. I definitely recommend this product.