Urban Decay Eyeshadow Primer Potion Original - 11ml


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Urban Decay Eyeshadow Primer Potion Original keeps your eyeshadow in place and crease-free for up to 24 hours. Easy to apply with the squeezy tube, it will keep your eyes looking fabulous from morning until night. - L.M.

Directions of Use:

  • Smooth onto your eyelids
  • Allow to dry
  • Apply your eyeshadow

Product Details

  • 11ML

Delivery & Returns

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: Sold out

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Customer Reviews




(61 )

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  • 3    1
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Reviewed on Mon Apr 28 16:56:53 BST 2014 by 


Totally recommend Urban Decay Eyeshadow Primer Potion! I tried a few eyeshadow primers but none of them can beat urban decay primer potion! My eyelids are really oily and even if I wore an eyeshadow primer the eyeshadow's still creased on me. This is the first and only product that does the job. Even after dancing all night my eye make up looks flawless!!!! If you don't have it pick it up! One of my holy grails


Reviewed on Thu Apr 24 17:15:38 BST 2014 by 

Urban Decay Eyeshadow Primer Potion is an excellent eyeshadow primer!!!


Reviewed on Mon Apr 21 11:36:26 BST 2014 by 


Never disappoints!


Reviewed on Mon Apr 21 10:01:13 BST 2014 by 

Good Primer,will buy again.


Reviewed on Mon Apr 14 17:15:23 BST 2014 by 


I have very oily eyelids and this simply does the job. No creasing all day long, colors are more intense and eyeshadow stays put . No primer has ever worked for me before. I don't know what took me so long to try this one out. Worth every penny...


Reviewed on Fri Apr 04 12:59:39 BST 2014 by 


Really good.


Reviewed on Fri Mar 28 03:49:51 GMT 2014 by 

This is so great!!!!


Reviewed on Thu Mar 27 17:32:45 GMT 2014 by 


Great primer! Very smooth, you need just a small amount of it. The amount in the tube is pretty good, lasts for a long time. The eyeshadows with this primer are extremely better, and keeps for more than 8 hours.


Reviewed on Wed Mar 26 06:36:21 GMT 2014 by 

so good

It's so good to use,after use this primer potion my eyeshadow is more shine and can keep all days.I will always use this product forever. I love it!


Reviewed on Fri Mar 21 09:52:52 GMT 2014 by 


I waited very long time to buy urban dekay naked pallate ! And the minute I so this product on hqhair I didn't think twice and bought it with the primer! GREAT !!!! Love it so much !!! Thank u hqhair and ud!


Reviewed on Tue Mar 18 15:36:19 GMT 2014 by 

very good


Reviewed on Fri Mar 14 05:31:29 GMT 2014 by 


After using makeup look more abiding


Reviewed on Thu Mar 13 10:10:22 GMT 2014 by 

My favourite eyeshadow base. I have quite grease eyelids, but with this base everything stays on place until I remove it - which usually is more than 12 hours. It's great, not too heavy on the lids, it's just perfect. Worths every penny :)


Reviewed on Sun Mar 09 22:02:01 GMT 2014 by 


Great eye shadow primer! I love the new packaging


Reviewed on Sat Feb 22 14:47:29 GMT 2014 by 

Great product!

Bought the full size version after finishing the mini one in my naked palette. It really makes my eyeshadow pop and prevents creasing for at least 10-12 hours. Amazing product and will definitely repurchase!


Reviewed on Fri Feb 21 11:50:38 GMT 2014 by 

Overall Im satisfied with the purchase, the primer enhances the color of the shadow and shadows stay in place for the whole day. I would recommend to a friend.


Reviewed on Fri Feb 21 11:03:32 GMT 2014 by 

Very Good

Useful, eye makeup will not get dirty


Reviewed on Wed Feb 19 06:46:17 GMT 2014 by 

night out

perfect for any night out. the eyeshadow doesn't move its place all night! more than i could expect!


Reviewed on Sun Feb 16 20:39:04 GMT 2014 by 


Very nice primer, keeps my eyeshadow in place very long time. But it have also one little problem - dries my skin slightly.


Reviewed on Wed Feb 05 18:17:24 GMT 2014 by 


Es sin duda la mejor prebase que he tenido...me aguantan las sombras perfectas todo el día..tanto sin son en polvo como si son en crema...Además tiene una textura muy agradable, se desliza con facilidad en el parpado..Anteriormente había comprado la misma pero en el tono Eden, y aquella no me gustó tanto, la compré porque por el color ayudaba a la vez a unificar el tono del parpado, pero es más seca a la hora de difuminarla, a veces me marcaba pielecillas..y con ella si me aparecían pliegues a las horas...asi que me quedo con esta, que volveré a comprar sin duda cuando se acabe, aunque creo que para eso falta mucho, pues sus 11ml dan para mucho, ya que se usa muy poca cantidad cada vez.


Reviewed on Wed Jan 29 22:08:36 GMT 2014 by 

Amazing product


Reviewed on Wed Jan 29 15:21:39 GMT 2014 by 

Holy Grail product

This is one of my holy grail products. I first tried Urban Decay Primer Potion a few years back when it came in this pretty, esthetically pleasing genie bottle. Now the genie bottle looked really cute, but the problem was that when the product came to an end you couldn't get all of it out. I was still using it and I kept on repurchasing it because it was that good that I was willing to overlook that one flaw. When they repackaged it I was thrilled. Now it's even better because it comes in a squeeze tube and you can control how much product comes out plus you don't waste any of it. I have oily eyelids and if I don't use a primer the eyeshadows don't show up as vibrant, they fade and crease on me quite quickly as well. So this primer is a lifesaver for me. The primer itself is sheer beigey color when you first squeeze it out of the tube but when you apply it to the eyelid it's not really visible. You don't need much of it just a tiny dot for both eyes. The texture of it is very smooth but not oily in anyway. The application is effortless and smooth. When it dries it's not sticky at all and it gives you this silky smooth matte base to work with. You can also easily apply and blend the eyeshadows. Yes it's a little pricey but because it does just exactly what it promises I'm willing to pay for it rather than to keep experimenting and buying new drugstore primers, hoping that they'll work – they never do. So If you have oily eyelids, your eye makeup tends to crease on you and you want to prolong the longevity of you eye makeup then this product is definitely for you.


Reviewed on Sun Dec 29 02:11:23 GMT 2013 by 

The best eyeshadow primer I have ever used! Great service too!


Reviewed on Sat Oct 05 14:59:05 BST 2013 by 

Urban Decay Eyeshadow Primer Potion Original

Urban Decay Eye shadow Primer Potion Original is the best eye shadow primer I have ever used, sticks all the shadows for the whole day even after dancing the whole night the eye shadows won't move or crease. Highly recommend.


Reviewed on Thu Sep 26 12:38:31 BST 2013 by 


The colours look great and stay exactly as you put them until you want to take it off. I once tried letting it stay to see when it will start to fade and after 16 hours it still looked great!


Reviewed on Tue Sep 24 06:37:05 BST 2013 by 


Excellent Urban Decay Eyeshadow Primer Potion Original, stays for hours. Highly recommend.


Reviewed on Mon Aug 19 15:37:05 BST 2013 by 

Perfect eyeshadow base

I cannot think of using any eyeshadow without the Urban Decay Eyeshadow Primer Potion Original. It stays well put over the day and my eyeshadow doesn't smudge or fade.


Reviewed on Thu May 02 15:07:12 BST 2013 by 

Great product

Great primer. all shadows just stick !


Reviewed on Tue Apr 30 13:23:32 BST 2013 by 


I was sceptical as to how this Urban Decay Eyeshadow Primer Potion Original would help the creasing. But I didn't regret this purchase for one second. Not only does it hold my shadows all day, it also helps my eyeliners stay in place. Great product and worth every penny!


Reviewed on Tue Apr 09 11:06:13 BST 2013 by 

Amazing Product

I bought this full size Primer Potion after receiving a mini one with my Naked 2 palette and loving it! It is an essential item in my make up collection. Even if you don't wear eyeshadow, this stops your eye lids from getting oily. If you do wear eyeshadow however, this is a must have for ensuring your eyeshadow stays put all day long!


Reviewed on Tue Mar 26 10:35:52 GMT 2013 by 

Amazing product

Have seen many eyeshadow primers but none of them work quite like this urban decay one! I have been using this product for many years now, but the bottle I loved with the applicator. The product works wonders!! If u haven't tried it, buy one today!!


Reviewed on Mon Mar 18 15:08:33 GMT 2013 by 

If you have oily lids and you wear eye makeup you NEED this one, just as simple as that! I have very oily lids and without a primer eyeshadows and eyeliners smudge and crease and fade on me like crazy, no matter what they say about being waterproof or long lasting. This primer and the Too faced shadow insurance are the only primers that do the trick for me, keeping my make up on for almost the entire day. AMAZING!


Reviewed on Mon Mar 11 20:14:51 GMT 2013 by 

UD Primer Potion - original formula

Very smooth and achieves it's claim. Great under both the Urban Decay eyeshadows as well as other brands. My eye makeup lasts all day now.


Reviewed on Mon Mar 11 16:04:53 GMT 2013 by 

UD Eyeshadow Primer Potion

The UD Primer Potion really works well, the eyeshadows stay on the eyelid throughout the day.


Reviewed on Mon Mar 11 13:54:46 GMT 2013 by 


Perfect Urban Decay Eyeshadow Primer Potion Original.


Reviewed on Mon Mar 11 13:19:28 GMT 2013 by 


Love this primer very much. It is the best eyeshadow primer I have ever used. Eyeshadows last very long with it and don't crease. I recommend this primer all my friends like the best one!


Reviewed on Fri Mar 08 18:40:19 GMT 2013 by 

UD Primer

Quite brilliant my eye shadow and liner stayed in place all day and looked more vibrant. The only problem with it is that my daughters keep borrowing it and I can never find it when I want it!


Reviewed on Wed Feb 27 14:29:57 GMT 2013 by 

Keeps even the cheapest of eyeshadow on all day. Very pleased


Reviewed on Fri Feb 22 00:39:13 GMT 2013 by 


This Urban Decay Eyeshadow Primer Potion Original is a fabulous primer, easy to apply, perfect base colour and really holds the eyeshadow in place for hours and hours!


Reviewed on Mon Feb 18 21:54:08 GMT 2013 by 


good product ! the eye shadow and eyelight will perform well after use it. I love it.


Reviewed on Sat Feb 16 12:19:00 GMT 2013 by 


The original Primer potion is the best eyeshadowbase in the Whole world!it makes your eyeshadow Stay Perfect and make the colours Pop!i absolutely Adore this Stuff!


Reviewed on Wed Feb 13 21:50:12 GMT 2013 by 

Urban Decay Eyeshadow Primer Potion Original - 11ml

My dream product, I love it so much!!!


Reviewed on Tue Feb 05 19:27:15 GMT 2013 by 


A good product, my eye shadows stay on all day, but I do like too faced better, because the urban decay dries to quick for me. But when you want a primer that hold your product for a whole day, then its perfect for you


Reviewed on Mon Jan 07 22:17:53 GMT 2013 by 

Does what it says!

This Urban Decay Eyeshadow Primer Potion Original is a great base for eye shadow and works well with all shades including metallic shades! Love it.


Reviewed on Sun Dec 16 20:25:39 GMT 2012 by 

potion magic

This wonderful product Urban Decay Primer Potion is a fluid product very light, with a color and consistency very similar to a concealer or highlighter, but it does not add any fat to the eyelid, it is fixed and dry instantly and makes shadows remain fixed and immovable during the hours it takes. I recommend to all.


Reviewed on Mon Dec 10 16:36:55 GMT 2012 by 


Urban Decay's Eyeshadow Primer Potion is a must have. It's amazing!


Reviewed on Mon Nov 05 23:11:16 GMT 2012 by 


I don't usually write reviews but I was really impressed with this Urban Decay Eyeshadow Primer Potion, I felt the need to share my thoughts. I wanted to buy this primer for a long time but the price had always put me off. Well honestly it's worth the money. I used it for the first time last night and it made my eyeshadow and eyeliner stayed perfect all night. I then had a go using it again today and decided to do a little test of dragging my fingers (Pretty heavily) down my eye lids to see if I could smudge the eyeshadow and liquid eye liner... both didn't budge a bit! I was so surprised. I wear liquid eye liner daily and that usually smudges really easily, I couldn't believe it stayed in tact. So yes, bottom line if you've put off buying this don't anymore, it's well worth the money.


Reviewed on Fri Oct 26 13:29:55 BST 2012 by 

Urban Decay Primer Potion

This is one of those rare products that actually does what it claims to and does it perfectly. This Urban Decay Eyeshadow Primer Potion Original beats any other that I have tried, high end or drug store. It keeps the shadow from creasing and fading. It just keeps going and going.


Reviewed on Wed Oct 24 14:21:22 BST 2012 by 

Urban Decay Eyeshadow Primer Potion Original is simply the best - will buy again and again!


Reviewed on Sun Aug 19 19:24:40 BST 2012 by 

Great Product!

I love this primer! It keeps my eyeshadow in place all day with no creasing even though I have oily lids. Even on hot summer days everything stays put until I take it off. I definitely recommend this product.

Urban Decay Eyeshadow Primer Potion Original - 11ml

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Urban Decay Eyeshadow Primer Potion Original - 11ml