#HQGirlCrush: Em Ford My Pale Skin Blog

This week our #HQGirlCrush is a little different. Em Ford from My Pale Skin Blog is a beauty blogger, YouTuber, retired model, film maker and now a role model for girls around the world. Em has used her platform to reveal her vulnerability (Em suffers from adult acne) and to help girls gain confidence and learn to love themselves and their imperfections – if that isn’t something to celebrate, we don’t know what is!

So, who is Em Ford?

Em Ford is a twenty-something girl from London, who has fast become one of the most talked about bloggers in the world, and for all the right reasons. Em’s blog My Pale Skin Blog and social channels have over 1.2 million followers, and her YouTube video “You Look Disgusting” went viral, racking up over 8 million views within the first week. If you haven’t seen the video yet take a look, it’s super inspiring. “You Look Disgusting” shows real comments people have made on Em’s images, and the impact of negative comments and social media bullying.

You are beautiful – no matter how flawed you feel, no matter how upset you may about the way you look or how hard you find it to make friends, or be confident. Believe in yourself, and never let anyone tell you’re not beautiful – not even yourself.

Our Favourite My Pale Skin Blog Looks

Em’s tutorials cater for the paler amongst us, but that doesn’t mean those of us with darker skin can’t recreate them! Here are our favourite year-round looks, and what we’ll be using to channel our inner Em!

Em Ford My Pale Skin Blog HQGirlCrush HQhair

This gorgeous date night tutorial is fun and flirty, but has an added measure of sass in the form of a fiery feline flick! We’re using the NARS Cosmetics Eyeliner Stylo in Carpates across our upper lids to create a sultry but soft wing on top of a smoked out grey eyeshadow using Bourjois Smoky Eyes Trio in Gris Dandy. Rosy cheeks are the staple of a date night look, and we’re using theBalm’s Hot Mama Blush to add a fresh pop of colour and glow to the apples of our cheeks along with a coating of Lipstick Queen’s Cupid’s Bow in Nymph on the lips… after all, going for a red might be a little dangerous when it comes to that goodnight kiss!

Em Ford My Pale Skin Blog HQGirlCrush HQhair

Moving on to the all important every day makeup. We don’t like to wear anything too heavy throughout the day in the HQhair office, so Em’s every day look is perfect for us to recreate! We’re lengthening our lashes using the Nudestix Mascara and defining our brows with the HD Brows Eye and Brow Palette. For Em’s gorgeous highlights, we’re dusting some of NARS’ Dual Intensity Blush in Jubilation across the top of our cheeks, down the bridge of our nose and on our cupids bow. A final sweep of the Pixi Liplift Max in Petal Ice sets us ready for the day!

Em Ford My Pale Skin Blog HQGirlCrush HQhair

Our final favourite look from Em has to be her Kylie Jenner make up tutorial, especially after Kylie mentioning how much of an inspiration Em is on Instagram. We’re recreating Em’s brown smoky eyes using the Cargo Cosmetics Essential Eyeshadow Palette in Dark Neutral. The Lord & Berry Forever Black Liquid Eye Liner is ideal for adding a feline flick to the eye, and we’re adding a set of Japonesque Naturally Long Lashes for added emphasis. The final Kylie Jenner touch… those all important nude matte lips of course! We’re loving the NARS Velvet Matte Lip Pencil in Sex Machine to finish the look off!

Which one of Em’s looks is your favourite?

Share your #HQGirlCrush over on Twitter or Instagram and tag @HQhair!



Writer and expert