New to HQhair | Illamasqua Makeup

New to HQhair | Illamasqua Makeup

This week we finally made a long awaited announcement here at HQhair. One that we’ve been waiting to tell you about for weeks. It’s been so hard to keep this one a secret, but in case you missed the big announcement over on Twitter or Facebook, HQhair now stock Illamasqua! We’re so passionate about having fun and getting creative with our makeup, so when we found out that Illamasqua would be launching at HQhair, we couldn’t have been more excited.

Who Are Illamasqua?

Illamasqua was founded in 2008 by Julian Kynaston to reflect his passion for all things subcultural. The name itself comes from the words illusion and masquerade, and the brand champion all things unique and individual. Illamasqua are a brand with an opinion. They aren’t afraid to say it, and they don’t want you to be either! Their heritage is steeped in professional, theatrical artistry, and they provide the richest pigments and formulations to deliver makeup that is easy to use and for everyone.

“With an unsurpassed creative energy, we have grown into a fearless global brand that forever challenges the beauty industry.”

 Illamasqua makeup Collection at HQhair

Illamasqua aims to arm people with the tools, expertise and confidence to create a world of limitless makeup looks. They want makeup to be accessible for all, no matter your age, race, gender or creed. Illamasqua believe that you are beauty, and stand by celebrating individuality and not dictating beauty, avoiding age boundaries and mainstream rules.

Illamasqua Makeup – The Core Collection

The Core Collection from Illamasqua gives you the products you need for a show stopping look. This collection contains some of our absolute must haves, from primers and foundations, to bold lip colours and brave cream pigments. We’ve put together our top 5 must haves from Illamasqua’s Core Collection below!

Illamasqua Makeup Collection at HQhair

  1. Matte Veil Primer
    For a flawlessly smooth complexion, Matte Veil Primer is a must from Illamasqua. It’s cream-gel formula blends effortlessly onto the skin and absorbs excess oils whilst mattifying the skin and extending the longevity of your makeup.
  2. Skin Base Foundation
    This works perfectly with the Matte Veil! Illamasqua’s Skin Base Foundation is lightweight, yet high coverage with a natural looking finish. It’s buildable streak free formula means you are able to go for a barely there look, or high coverage for a flawless photo ready finish!
  3. Sculpting Face Powder Duo
    Contour to perfection with this powder duo from Illamasqua. Add definition and shadow to your face with the darker matte shade and highlight and illuminate your favourite features with the light champagne hue. You can use these dry, or wet for a more intense effect!
  4. Angled Cheek Brush
    Because we’re all about the base right now, we’ve got the Angled Cheek Brush in our must haves so that you can use the Sculpting Face Powder Duo above and this bad boy to accentuate your features.
  5. Glamore Lipstick
    You know that we are big fans of a bright or bold lip here at HQhair, which is why Illamasqua’s Glamore Lipsticks have to go into our must have list. Whether you’re looking for a brown/nude shade like Buff, a bold red like Virgin, or a deep purple like Vampette, Glamore Lipstick will add a pop of colour whilst moisturising and softening your lips!

Illamasqua’s Spring Metamorph Collection

The latest collection from Illamasqua is the Spring Metamorph Collection, celebrating the evolution of nature and it’s systematic, seasonal rejuvenation. This collection is all about accentuating fresh skin and feral brows, embracing beauty in it’s most natural form.

Illamasqua Spring Metamorph Collection at HQhair

“Growth and rebirth, evolution and expansions. This collection is all about regeneration and the new, it’s a capsule collection of progressive products that were born out of a desire to enhance your beauty incrementally over time, just like nature.” – Alex Box

Vital Palette

A combination of four highly pigmented powder eye shadows, Illamasqua’s Vital Palette is perfect for creating neutral sculpted eye makeup effects. Bubbles, a warm peach shade, is the perfect base for Envision, a warm brown and Drop, a deep mid brown, which add warmth, depth and intensity. Cool grey brown shade Trace can then be added as a finishing touch to sculpt and shape the eyes.

Brow Build

Get the feral brow look by boosting brows and adding definition in seconds with Brow Build. The long lasting formula and added fibres enhance your brows and promote healthy hair growth to achieve a natural shape. Available in four different shades, Brow Build will help define your brows as well as keep them in place, and you can build up coats for a more intense look!

Masquara Gain

Volumise, lengthen and define your lashes with Illamasqua’s innovative colour building mascara. Containing an active derived from Walnut, which acts as a natural dye extract, Masquara Gain’s jet black formula gently and progressively tints lashes to provide improved colour intensity after just 2 weeks!

Nail Veil

Protect and strengthen your nails with Illamasqua’s fast drying, oxygen and water permeable translucent gloss finish varnish. Your nails will remain healthy and strong without risking colour staining. Nail Veil’s formula provides anti-oxidant protection, anti-aging properties and conditioning benefits.

Beyond Powders

Highlighters just got better. Illamasqua’s Beyond Powders subtly add a warm hue to your complexion for a natural, radiant glow. The lightweight texture glides onto skin effortlessly, whether you want to achieve an all over illuminating finish or simply highlight certain points. Top tip – apply wet for an intense metallic shine!

What’s on your wishlist? You can buy Illamasqua here at HQhair now!




I’ve always loved anything artistic and creative, and experimenting with makeup is no exception! Bold and bright lip colours are my vice. When I’m not trying out new make-up products, you can usually find me scrolling through Instagram, laughing at the latest snapchat filter, or catching up with friends over a few cocktails. Long Island Iced Tea is my staple.

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