This week we finally made a long awaited announcement here at HQhair. One that we’ve been waiting to tell you about for weeks. It’s been so hard to keep this one a secret, but in case you missed the big announcement over on Twitter or Facebook, HQhair now stock Illamasqua! We’re so passionate about having fun and getting creative with our makeup, so when we found out that Illamasqua would be launching at HQhair, we couldn’t have been more excited.
Who Are Illamasqua?
Illamasqua was founded in 2008 by Julian Kynaston to reflect his passion for all things subcultural. The name itself comes from the words illusion and masquerade, and the brand champion all things unique and individual. Illamasqua are a brand with an opinion. They aren’t afraid to say it, and they don’t want you to be either! Their heritage is steeped in professional, theatrical artistry, and they provide the richest pigments and formulations to deliver makeup that is easy to use and for everyone.
“With an unsurpassed creative energy, we have grown into a fearless global brand that forever challenges the beauty industry.”
Illamasqua aims to arm people with the tools, expertise and confidence to create a world of limitless makeup looks. They want makeup to be accessible for all, no matter your age, race, gender or creed. Illamasqua believe that you are beauty, and stand by celebrating individuality and not dictating beauty, avoiding age boundaries and mainstream rules.
Illamasqua Makeup – The Core Collection
The Core Collection from Illamasqua gives you the products you need for a show stopping look. This collection contains some of our absolute must haves, from primers and foundations, to bold lip colours and brave cream pigments. We’ve put together our top 5 must haves from Illamasqua’s Core Collection below!
- Matte Veil Primer
For a flawlessly smooth complexion, Matte Veil Primer is a must from Illamasqua. It’s cream-gel formula blends effortlessly onto the skin and absorbs excess oils whilst mattifying the skin and extending the longevity of your makeup.
- Skin Base Foundation
This works perfectly with the Matte Veil! Illamasqua’s Skin Base Foundation is lightweight, yet high coverage with a natural looking finish. It’s buildable streak free formula means you are able to go for a barely there look, or high coverage for a flawless photo ready finish!
- Sculpting Face Powder Duo
Contour to perfection with this powder duo from Illamasqua. Add definition and shadow to your face with the darker matte shade and highlight and illuminate your favourite features with the light champagne hue. You can use these dry, or wet for a more intense effect!
- Angled Cheek Brush
Because we’re all about the base right now, we’ve got the Angled Cheek Brush in our must haves so that you can use the Sculpting Face Powder Duo above and this bad boy to accentuate your features.
- Glamore Lipstick
You know that we are big fans of a bright or bold lip here at HQhair, which is why Illamasqua’s Glamore Lipsticks have to go into our must have list. Whether you’re looking for a brown/nude shade like Buff, a bold red like Virgin, or a deep purple like Vampette, Glamore Lipstick will add a pop of colour whilst moisturising and softening your lips!