What is Cruelty-Free?

What is Cruelty-Free?

The beauty industry is full of weird and wonderful makeup! From new releases with innovative formulas, designs and shades to the latest loved brands, there’s already a lot to keep up with. On top of all of this, there’s a lot of advanced language being added into the mix now too! It’s easy to become confused and most people end up searching the internet for an explanation. One phrase in particular which keeps on popping up more and more frequently on our packaging is cruelty-free, but what is it?

What is Cruelty-Free?

Cruelty-free is the term used to describe a brand or product which hasn’t used animals for testing purposes. This means that they can’t test the product at any stage or any of the ingredients used. A third party company cannot be hired to carry out the tests either. To be considered 100% cruelty-free, a brand cannot test on animals when required by law, and this is only needed when a product is going to be sold in stores in mainland China.

Is Cruelty-Free Makeup Safe?

Lots of people still believe cosmetics which haven’t been tested on animals are unsafe but that couldn’t be further from the truth! Not only are there already thousands of ingredients which have already been proved safe to use on skin, there is an increasing number of alternative tests which can be used. Scientists are now capable of growing human and animal cells in the lab which provide the results needed for product safety.

cruelty-free makeup

Does It Work?

Just because lipstick or foundation hasn’t been tested on animals, it doesn’t mean that the quality has been sacrificed. Cruelty-free makeup still has the rich pigments, good coverage, and smooth, flawless application which you’re used to and it can even be better for your skin! As the products aren’t tested on animals, chemicals are often avoided and swapped for natural, skin-loving ingredients.

Cruelty-Free Brands

A while back, finding a cruelty-free makeup brand which doesn’t compromise quality was no easy feat. Now, there are hundreds of companies with some incredible cult beauty products which we can’t live without! From Illamasqua to Sigma, we have a huge range of stunning products. Explore our top picks below.

Our Cruelty-Free Top Picks

With 6 eyeshadows in stunning shades, the Pixi Mesmerizing Mineral Palette in Sunset Mattes is made with light-reflecting minerals and vitamin E to protect the delicate eye area. The silky formulation blends effortlessly without creasing or fading for the perfect natural-looking defined eye look!

The Sigma Aura Powder is intensely pigmented and incredibly versatile! Whether you want to subtly enhance radiance or boldly blush, this is the perfect powder! Either lightly dust across your whole face or add some colour to your cheeks for a flawless, glowing complexion.

Designed to help you to achieve a flawless makeup base, Real Techniques Miracle Complexion Sponge is a 3-in-1 beauty blender. Blend foundation and concealer around your eyes and nose with the flat edge, conceal blemishes with the precision tip and blend larger areas with the rounded sides. You'll get professional results effortlessly!

The Illamasqua Anti Matter lipstick is a semi-matte lip colour which is long-wearing, without drying out your pout. Smooth and creamy, it glides on effortlessly to condition lips whilst providing a pigmented, lush colour in just one stroke!

Illamasqua's Hydra Veil Primer is a clear gel formula which infuses your skin with the perfect level of hydration for makeup application. Formulated with plant extracts, vitamin C and B3, your skin will be left looking and feeling smooth, healthy and fresh!

Whether you prefer a natural look or you're a gal all about the drama, INIKA Certified Organic Eyeliner has a soft, creamy texture which glides effortlessly for the perfect eye look! Suitable for sensitive eyes, it leaves a long-lasting, smudge-free finish and comes in a range of colours.

Obsessive Compulsive Cosmetics Lip Tar is the ultimate cult product we can't live without! Intensely pigmented, you can get the craziest colours for your pout, perfect for any occasion. Simply swipe a small amount across your lips and remember, a little goes a long way!

This versatile metallic glitter from Obsessive Compulsive Cosmetics can be used for the face, body, hair or nails. Swirl on for a pop of colour or diffuse light on your hair to enhance your style! However you decide to glitz it up, their collection of colours will be sure to meet your needs!

The Sigma Highlight and Contour Brush Set features 7 premium makeup brushes to emphasise your best features with ultimate precision. Made with Sigma's exclusive Sigmax® and SigmaTech® fibres, bristles are complete with antibacterial qualities and softness you can't beat! SigmaAlloy™ is also used to keep these brushes stronger than your eyeliner game and each set includes a two year warranty.

Pixi Glow Tonic is the ultimate chemically-exfoliating toner which every gal needs in her life. By removing dead skin cells, skin is left brighter, radiant and glowing with a smooth texture! 5% Glycolic Acid is used alongside a combination of Aloe Vera and Ginseng to nourish and treat your complexion. It's also suitable for all skin types due to its gentle, non-abrasive nature.

What are your favourite cruelty-free brands? Let us know over on Twitter and Instagram!




I’ve always loved being adventurous with my look by experimenting with hair and bold makeup. Obsessed with the latest trends, I’m always on the lookout for newest in-thing adored by musicians, artists and celebrities alike, from the best long-lasting lipsticks to fresh beauty techniques! You’ll find me enjoying a purple rain cocktail with friends at the local bar.