Swedish beauty brand FOREO was founded in 2013 with a rebellious spirit and an unquenchable thirst for more. We thrive in making a radical difference to our customers’ everyday lives, transforming daily routines into vibrant rituals, with cutting-edge technology and sleek, modern designs. FOREO’s story started with the launch of LUNA™, an innovative electrical facial cleansing brush. Since then, FOREO has expanded both its product range (adding facial cleansers, ISSA™ electric toothbrushes and IRIS™ eye massagers) and its global presence now spanning over 40 countries worldwide. FOREO's award-winning devices feature ultra-hygienic nonporous silicone and innovative sonic pulse technology, reaching up to 11,000 pulsations per minute.Shop the range
Paul Peros, CEO
Founded in 2013, FOREO took its revolutionary technology designed in Sweden and launched their specialised skincare and oral care products. These beauty gadgets have set the bar to a whole new level to help you to achieve the perfect complexion and a pearly white smile! Using non-abrasive techniques, the brand provide gentle yet deep-cleansing action with each product. Each individual device also goes through seven quality control inspections to ensure you receive a flawless, high quality gadget to dramatically improve your beauty routine.
The FOREO LUNA is the brand’s award-winning flagship product. Made from silicone, the LUNA is the most hygienic facial brush available on the market. With T-Sonic™ technology and a built in anti-ageing system, you can change the intensity of the vibrations for a personal skin cleansing routine. Also available in four different brush types to suit your skin including sensitive, normal and oily, there’s a LUNA for everyone!
Made with Sonic Pulse Technology, the FOREO ISSA gently yet effectively cleans teeth and gums. Featuring unique silicone bristles, the ISSA toothbrush is incredibly hygienic without compromising its ability to effortlessly cleanse and whiten. The FOREO ISSA Hybrid toothbrush made with a combination of silicone and PBT Polymer is also available, which is stronger on plaque whilst gentle on gums.
3.5x more effective than applying eye product by hand, the FOREO IRIS is the ultimate eye massaging gadget. With alternating T-Sonic Technology, the IRIS massages the eye area to improve visible signs of ageing including wrinkles, crow’s feet, dark circles and bags under the eyes as well as prevent further development.