'You wouldn't put couture clothing in your washer, is your hair any less important?'
Deciem, the company that has already brought you amazing beauty brands such as Grow Gorgeous and Inhibitif, has now launched a completely new concept in hair care. Hair is Fabric aims to deliver professional cleaning for your hair, with a range of 15 cleansing conditioners suitable for every hair type. There's one for coloured hair, frizzy hair, curly hair, even a growth support conditioner with a high-strength copper matrix to promote healthy natural hair growth.
Also known as 'conditioner washing', this method simply involves skipping the shampoo altogether and using a specially formulated cleansing conditioner to wash your hair. Taking away shampoo removes all the harsh detergents and fillers that can strip your hair and scalp of natural oils and leave them feeling dry and dehydrated. Traditionally it's a method used for curly hair, as the naturally coarser texture tends to be dry; but co-washing can benefit everyone, even those with fine hair. Thanks to HIF hair care there is now a cleansing conditioner designed specifically for every hair type and concern, with cleansing fractions instead of common detergents and plenty of conditioning extras such as exotic oils, hyaluronic acid and precious rock extracts. These conditioners could actually be likened to using a cleansing oil on your face, thoroughly cleansing without stripping away natural moisture.
Each tube of conditioner is scored out of 10 for three different factors: Cleansing Coefficient, Conditioning Coefficient and Activation Time. These numbers are a guide on the cleansing power and conditioning strength of each product, and the activation time tells you how long to leave the conditioner on your hair for the optimum effect. There's also a 'Foam Level' indicator, which lets you know how much lather to expect when you use the product.
Simply work your chosen conditioner in to wet hair, wait for the specified Activation Time, and rinse. It's professional dry cleaning for your hair, but with water, and in one easy step you can achieve beautifully conditioned, clean healthy hair. Available now at HQHair.com with free delivery options.