Use the power of purple pigments on cool blondes and grey hair with the Kérastase Blond Absolu Bain Ultra Violet Shampoo, a nourishing cleanser that effectively and instantly cancels out orange and yellow tones, eliminates brassiness and enhances luminosity and shine.

Enriched with highly concentrated violet pigments devoted to neutralizing brassy tones in lightened, highlighted, blonde and grey hair, with consistent use this colour correcting shampoo ensures hair stays cool and icy with long-lasting results. With a powerful blend of Hyaluronic Acid and Edelweiss Flower, it not only enhances vibrancy by brightening each strand but also protects hair from environmental factors and oxidisation that cause damage. Cuticles are nourished, hair is soothed and calmed and uniformity of colour is restored. Whilst offsetting unwanted yellow and orange tones the shampoo also cleanses the hair of impurities and dirt with a finished result that is both hydrated and eliminated of any oversupply of oil. Leaves hair with revived shine and softness that’s instantly more cool in tone.

Use on wet hair after removing excess water with a towel. Apply section by section and leave on for between 2-5 minutes before rinsing thoroughly.