Discover the hidden radiance of grey, white and very blonde hair with the L'Oréal Professionnel Serie Expert Silver Shampoo. Over time, lightened platinum and grey strands are prone to losing their sleek, icy feel, leaving hair with a duller surface. Designed to bring out the best of light-coloured locks, the shampoo helps to revive lacklustre strands that may be suffering from yellow or brassy tones. With an innovative neutralising system, the formula uses Magnesium as well as anti-yellowing agents to combat warmth for a cool finish. The deep purple hue works to balance your hair colour while also softening and nourishing strands for a silky-smooth end result. Hair will be revitalised from root to tip, boasting a more vibrant pigment with a healthier-looking shine.

Aqua / Water, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Dimethicone, Sodium Benzoate, Hexylene Glycol, Ci 60730 / Acid Violet 43, Salicylic Acid, Carbomer, Benzyl Salicylate, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Limonene, Magnesium Acetate, Hexyl Cinnamal, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Fumaric Acid, Sodium Hydroxide, Citric Acid, Parfum / Fragrance (F.I.L. C213348/1).