Whether you wanna believe it or not, selfie makeup is actually a thing. We’ve given these products a go and filled up our camera roll to discover whether the products you use can impact on how your selfie turns out, or whether it’s all down to the best selfie light and angles.

Selfie Makeup: What to look for

Of course, we know you look fire in all your selfies, but if you’re on the lookout for products that are specifically developed with taking photos in mind, then there are some key things to look out for.

  • Pore minimising primer. To ensure your makeup applies smoothly, go for a makeup primer that’ll help to create a smooth base.
  • No SPF. Although sunscreen is absolutely key for wearing throughout the year due to its anti-ageing properties, it’s not great for when you’re in photos. Basically, most sunscreens include light-reflecting particles, which will bounce back any light if you’re the subject of flash photography. We’ve all be victims of it: white face, tan body, but look totally fine IRL.
  • Cream makeup. Great for blending, not always great for longevity. Cream based makeup will give you a flawless finish that looks incred on camera, however it will require more touch ups throughout the day.
  • Finishing powder. Set your makeup with a powder that’ll simultaneously help to lessen the appearance of pores and also help your makeup last longer than your selfie sesh.

Now you know what to look out for, it’s time to shop our edit of the best selfie makeup you can add to your stash…

Best makeup for selfies

  1. Benefit POREfessional Pearl Primer
    £28.00 Buy now with HQhair

    Benefit POREfessional Pearl Primer

    Start your makeup routine with a makeup primer that’ll help to lessen the appearance of pores. Of course, Benefit cosmetics are one of our go-to’s, with their bestselling the porefessional primer being a staple in our makeup bags for years.

    However, we wanna make sure that our selfie game is fire and focus on adding a lil bit more glow. Cue the pearl edition of the classic, with added pearly pink coloured pigment which will help to add glow. This primer gives a semi-matte finish, perfect for adding a cream foundation on top.

    Buy now with free delivery
  2. Illamasqua Skin Base Foundation
    £33.00 Buy now with HQhair

    Illamasqua Skin Base Foundation

    To prevent bounce back from the flash, we’ve picked a buildable foundation without SPF.

    This incredible base product by Illamasqua started life on the stage, meaning it’s great for all-day flawless makeup – and we can guarantee you’ll look bomb in your selfie too.

    Buy now with free delivery
  3. Sleek MakeUP Cream Contour Kit - Medium 12g
    £10.99 Buy now with HQhair

    Sleek MakeUP Cream Contour Kit - Medium 12g

    As according to Mario Dedivanovic, cream contour products are the one if you want a slayin’ selfie.

    Cream contour is great selfie makeup as it lends a natural effect, looking more like an IRL shadow than powder or gel products. However, it’s not great when it comes to longevity, so make sure you use a finishing powder or setting spray if you wanna look fire all day.

    Buy now with free delivery
    £9.00 Buy now with HQhair


    To keep your slayin’ selfie makeup in place all day, finish your look with this killa’ finishing powder from NYX Professional Make-up. It’s incredibly finely milled, meaning you only need an incredibly sheer layer to finalise your makeup look, and it won’t look cakey on your face either.

    Buy now with free delivery

Got your best selfie light for National Selfie day ready? We thought so.

Just add selfie makeup.



Writer and expert

When in doubt: add glitter. I'm obsessed with shimmer eyeshadows and always layer up my highlighter.

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