Introducing: Illamasqua May Queen Collection

The beginning of a new month marks the perfect opportunity to experiment with your look and that is why we are so excited that Illamasqua has launched a brand new range. The Illamasqua May Queen collection features a limited edition Beyond Powder, three Powder Eye Shadows, a Pure Pigment and two new Antimatter Lipstick shades. Do you want to find out a little bit more about the range? Well, you’ve certainly come to the right place, as we’ll take you through the story behind the collection and help you to transform into a May Queen yourself!

What is the story behind the Illamasqua May Queen collection?

Within this launch, the British beauty brand pay tribute to folklore rituals of May Day. The collection captures the spirit of transformation and renewal, in keeping with the season of Spring. So, what’s this got to do with May Queen!? Well, May Queens were usually crowned on May Day, a recognised holiday here in the UK. Traditionally, May Day festivities took place in small villages, where folk would dance around a May pole in hope of a plentiful harvest. Illamasqua founder, Julian Kynaston, actually has personal ties with May Queen celebrations as his own grandmother was given the title of one herself. The May Queen would symbolise hope and prosperity and would usually lead the May Day parade.

Illamasqua May Queen

Become a May Queen:

Want to become a May Queen? Girl, we got you. Follow our step-by-step tutorial right here:

Step 1: For a softly spot-lit eye, press Illamasqua’s Powder Eye Shadow in the shade ‘Ritual’ onto the centre of your eyelids. This iridescent pink formula will add a subtle warm haze to your lid, whilst reflecting any light. Finish this look by highlighting the inner corners of your eye with the Powder Eye Shadow in the shade ‘Maiden’.

Step 2: This step is completely optional, but if you prefer a slightly smokier look, then use Illamasqua’s Colouring Eye Pencil in the shade ‘Honor’ around the top and bottom of your lash line. Using a fluffy eye shadow brush, buff the Powder Eye Shadow in the shade ‘Invoke’ into the liner to create a burst of bronze. Finish with a few coats of Masquara Gain to really open up your eyes!

Step 3: Use the Beyond Powder in the shade ‘Deity’ across the high points of your face for an ethereal spring-time glisten. Ramp up the drama and use any excess product across your brow bone. If you’re feeling experimental, then try gently brushing this product through your brows with a slightly damp brush to create the ultimate glowing look.

Step 4: To finish, pick up a small amount of the Antimatter Lipstick in ‘Binary’ or ‘Charge’ with a blending brush and apply over your lips for a soft, stained effect. Enhance this romantic look by pressing the Pure Pigment in ‘Muse’ over your cupid’s bow and to the centre of your lower lip to mimic your pout’s natural shine.