HQ’s Spooky 13 Halloween Makeup Ideas 2018

With Halloween just around the corner, the girls at HQhair are all busy planning their outfits – we love any excuse to dress up! But no outfit is complete without a killer makeup look, from drop-dead gorgeous to the truly terrifying, you’ll be sure to be inspired by the best Halloween makeup ideas.

Best Halloween Makeup Ideas

Whether you’re looking for an easy Halloween costume or you wanna be extra AF, we’ve stalked our favourite influencers’ insta accounts to find the best Halloween makeup looks for you to try yourself this year.

1. Halloween Skeleton Makeup

If you’re not ready to go all-out scary, this sexy skeleton is perfect for you. Just throw in some heavy contouring that even Kim K would be proud of and you’re half way there. To create this Halloween skeleton makeup look at home, start by priming your skin with the Illamasqua Hydra Veil Primer and then apply a light or white coloured foundation. For a truly white pigmented foundation, we recommend the Illamasqua Skin Base Foundation in 01 to really add some drama to this look.

Sculpt those cheekbones and add some definition to your forehead and nose with the Maybelline Master Smoky Eye Pencil and blend to create a smoky contour effect. To define your eyes, begin by priming your lids with the Pixi Lid Last Shadow Pen in Gold.

Next, add a sweep of the Laura Geller Inkcredible Waterproof Gel Eyeliner and finish with the dramatic Eylure Enchanted After Dark False Eyelashes and the Illamasqua Brow Gel to make sure your eyebrow game is as strong as your contour.

2. Super-Cute Scarecrow

At the end of the Halloween party, you’ll definitely be clicking your heels in the taxi queue thinking that there’s no place like home. For this look, simply blend a little colour onto your cheeks and nose using the Pur Cameo Stick, and highlight using the Lord & Berry Silhouette lip liner. 

Add in a few patchwork details with an array of eyeliner colours, such as the range of Pixi Endless silky eye pens and add the finishing touches to this look using the Ardell 105 lashes twin pack, adding a set of lashes on your top and bottom lash lines to add some real drama to your look.

3. The Joker

We love this stunning make up look- it’s sure to make you stand out from the crowd. Start by creating a glowing base (we LOVE Mary Lou Manizer) , then spook it up a little with super-precise black lips using Maybelline Lasting Drama Gel eyeliner.

Create a smouldering, black smoky eye using the Illamasqua Vanitas Rose gold eye shadow palette, graphic eyeliner & Eylure Enchanted eyelashes – The Raven. Taking the emerald shade from the New CID cosmetics I-Gel trio, create triangles below your eye and above your eyebrow to add a clown-like touch.

4. Creepy Clown

I honestly dont think i have been stared at so much in my whole life? It was so hilarious just seeing people's reactions

A photo posted by Nova Cunningham (@supernova_fx) on

This look is scarily simple to recreate. Start by applying the Illamasqua skin-base foundation in 01, followed by not-so-precise red lipstick- we recommend ‘Box’ from Illamasqua. Finish off the look with crazy black eyeliner smudged around the eyes- the Lord & Berry couture Kohl eye pencil is perfect for blending to create a smouldering look.

5. Vampy Vixen

Not prepared to go all-out Halloween? Then this make up look is perfect for you! Do your make up as you would for any night out, add a red or deep-berry lipstick- We love Obsessive Compulsive Cosmetics Lip Tar in ‘Anita’, then blend drips of blood coming from the corners of your mouth and you’ll look good enough to eat!

6. Stitched Up!

If you like to get a little creative with your Halloween make up, this is perfect for you. Draw the outline of your gruesome gash with an eyeliner pen- we recommend using the L’oreal Paris Super Liner. Fill inside the lines with TheBALM’s How ‘Bout Them Apples Lip And Cheek Palette for a realistic blood effect.

Create the stitches using the L’oreal Eyeliner and contour and highlight the area to give the impression of bruising- the PUR Love Your Selfie Palette is perfect for this.

7. Chilling Clown

This one is for the more ambitious make up enthusiast. Create the skin folds using the Pixi Endless Silky Eye Pen & the Lord & Berry Luminizer Highlighter & Concealer Stick. Throw in some face paints and some statement lashes like the Paperself Clown Regular and you’re ready for some clowning around.

8. Two-Faced

#HappyHalloween everyone! What's everyone going as? ??? #Halloween #Makeup #makeupartist #mua #naanaaclothing

A photo posted by Lucy Blake (@lucyblakemua) on

This simple but effective look is perfect for those who like a strong contour. Start by doing your make up as you would usually, but leave the bottom half of your face. Take the  L’oreal Paris Super Liner to map out the skull shape and then fill it in with the Illamasqua Skinbase Foundation in 01. Fill in the fiddly details using the L’oreal liner and blend out using the black shade from the Illamasqua Vanitas Palette and you’re ready to roll!

9. All Eyes On You

The dazzling make up can be achieved with the Japonesque Pixelated Eyeshadow Palette and the Elizabeth Arden Beautiful Colour Eye Shadow in Mediterranean.

For the ombre lips, take a lip brush- the Real Techniques Retractable Brush is our personal fave, then mix a little eyeshadow with the Illamasqua Sealing Gel to create a paste and, voila!

10. Give Me Some Space!

???☄Universe☄??? #sigmaxmuradhalloween

A photo posted by ⋆DENISE⋆ (@makeup_byrxqueen) on

u’ll look outta’ this world with this galactic make up look.  All you need is the Pixi Endless Silky Eye Pen in Black Blue, the Real Techniques 2 Pack Complexion Sponge and the Perricone ‘No Highlighter’ Highlighter and some sick blending skills.

11. Cirque Du Spooky

Add a dash of purple eyeshadow like Forgiveness & Fist from the Illamasqua Vanitas Palette. Then take the L’oreal Paris Super Liner to draw in the details- including the lips, and finish off with a pair of falsies- the Eylure Cameo would go great with this look!

12. Halloween Barbie

Come on Barbie let’s go (Halloween) party…

To achieve this look, take ‘Savvy’ blush from Pur and apply where you would usually apply your bronzer- the hollow of your cheeks, forehead and jaw. Add a set of lashes underneath your eyes- Eylure Dark Forest lashes will add just enough drama! Finish the look by lining your lips with black eyeliner and fill in your lips with a shocking pink shade, like Panther by MDMflow.

13. Feline Scary.

Kut Krease Kitty Kat ?? Would anyone like a product list? And maybe a tutorial ???(ears are from @primark )

A photo posted by Aideen Murphy (@aideenkatemakeup) on

We couldn’t make a list of Halloween make up looks without including the trusty cat make up! The Maybelline Lasting Drama Gel Eyeliner will be your BFF for this look. Begin by doing your make up as usual, a shimmery eye shadow like Obsessive Compulsie Cosmetics’ ‘Overlook’ really pulls this look together. Use your gel eyeliner to create the ‘whiskers’ on your top lip, the tip of your nose and some really dramatic feline flicks on your eyes and you’ll look puuuur-fect all night long (sorry!).

Deciding upon a Halloween costume is easily one of the most crucial decisions of the year, so you’d be forgiven for not having your look planned yet. Lucky for you, we have done the hard work for you. Discover the 6 most popular Halloween makeup looks for 2017…

Harley Quinn: Suicide Squad

So, you’re probably going to go as Harley Quinn anyway, why not follow the trend…

What you will need: Mavala Sensation Lipstick in shade ‘Wine Red’, NYX Professional Makeup Ultimate Shadow Palette and Illamasqua Slick Stick Eye Liner.

Pop Art

Whilst Pop Art seems daunting at first, it’s actually one of the easier looks to create (once you get the hang of dotting, of course).

Read More: 5 Pumpkin Infused Products You Need This Season

What you will need: NYX Professional Makeup White Liquid Liner, Eylure Enchanted After Dark False Eyelashes  – The Raven and Illamasqua Liquid Lipstick in shade ‘Disciple’. 

Maleficent: Sleeping Beauty

Everyone’s favourite Disney villain ranks third on the list, no surprise there…

What you will need: Illamasqua Matte Lip Liquid – Exo Skeleton, Mellow Cosmetics Baked Eyeshadow in shade ‘Jade’  and Eylure Enchanted After Dark False Eyelashes – Dark Forest. 

Zombie Bride

A classic. The Zombie Bride is quick, easy and effective. A true Halloween staple.

Meet my #Zombiebride ??? ________________________________ Made the prosthetics on a facecast with latex and cotton. @makeupforeverca Liquid Latex, thick blood & flash palette @skinillustrator scars/cuts palette @nyxcosmetics_be foundation drops 01 ———————————— @horrorhags @sfxtutorials @undiscovered_muas @makeupforbarbies @makeuptutorialsx0x @1minutemakeup @shimycatsmua @maryhadalittlegramm @allmodernmakeup @the.horror.hub @halloweenmakeupideas @halloween_sfx_makeup @crazy.makeups @dupemag @5fingersfeatures @buzzfeed @metdaan @makeupviddeoss @make.up.vines @beautyandhairdiaries @makegirlz @100daysofmakeupchallenge @wakeup2slay #inssta_makeup #makeupvideoss #shimycatsmua #demonbride #bridezilla #makeupartist #mehrongirl #kryolan #makeupjunkie #hanzoween #halloweeninspo #mua #makeupmafia

A post shared by Maureen Alexandra Naudts (@maureennaudts) on

What you will need: Chantecaille Le Chrome Luxe Eye Duo – Piazza San Marco, NYX Professional Makeup Soft Matte Lip Cream in shade ‘Monte Carlo’ and Illamasqua Powder Blus

Wednesday Addams: Addams Family

Pigtails? Tick. Sultry smokey eye? Tick. Jet black lipstick? Tick, tick, tick. You’re all set…

Read More: #HQscare: 10 Products You Need To Buy For Halloween

What you will need: Daniel Sandler Black Velvet Waterproof Eyeliner, Obsessive Compulsive Cosmetics Lip Tar in shade ‘Tarred’, Diego Dalla Palma Makeup Studio Matt Eyeshadow in shade ‘Wenge’ and Eylure Definition No.128 Eyelashes.

Ursula: The Little Mermaid

From the purple face to the white hair to the blue eye shadow, this is one costume that everyone will instantly recognise the second you walk into the party.

What you will need: Pupa Sua Maesta Makeup Palette – Green, Face Stockholm Lipstick in shade ‘Ladakh’, Butter London BLushclutch Single Blusher – Violet and Lottie London Longwear Kohl Eyeliner Pencil.


Which of these looks would you love to recreate this Halloween? Let us know over on Twitter & Instagram – @HQhair




I’ve always loved makeup and being able to work with it every day only makes me love playing around with products even more! Tan is my absolute fave product, you’ll never see me without a tan. Being a beauty buyer means I try out a lot of new products, from makeup and tan to hair and skincare... my skincare routine has more products than I’d like to admit! My go-to cocktail... a Pornstar Martini.